Search Engine SEO: Yahoo! 2023

It’s no surprise that Google has dominated the market for search engines for over ten years, given the company’s unmatched ability to provide instant, accurate results.

Even though Google is the most prominent search engine, SEO isn’t limited to it. When marketing professionals talk or write about boosting your organic ranks, they usually refer to your Google rankings.Search Engine SEO: Yahoo! 2023

Similar to Microsoft’s collaboration with Bing and Yahoo, ISPs and IT brands can associate themselves with alternative search engines.Search Engine SEO: Yahoo! 2023

Subsets of your audience either prefer non-Google devices or are forced to use non-Google browsers at work.Search Engine SEO: Yahoo! 2023

More people are starting to worry about how their search history is being used (and a lack of trust in Google)

Some of your customers may despise Google and respect other search engines more.

Given this context, it’s clear that many companies can significantly benefit from diversifying their SEO strategies.Search Engine SEO: Yahoo! 2023

This article will examine the value of Google’s rivals and Yahoo and will provide advice on improving your site’s rankings on those search engines.

Is Search Engine SEO Worth Your Time?

It’s crucial to weigh the benefits and drawbacks of non-Google SEO strategies before committing to them.

People use numerous other search engines instead of Google nowadays; some of the most popular ones include Yahoo, Bing, DuckDuckGo, and Ecosia.Search Engine SEO: Yahoo! 2023

Nevertheless, even when added together, these competitors’ market shares are nowhere near as large as Google’s (84% as of July 2022).

With little marketing resources at their disposal, many businesses, especially SMBs, have no real reason to focus on search engine optimization (SEO) on platforms other than Google. You shouldn’t entirely write out the alternatives for two reasons: your audience’s preferences and the potential of untapped internet traffic.

Your Audience Might Prefer an Alternative Search Engine

Your strategy for alternative search engine SEO, like any other aspect of digital marketing, should be determined by the actions of your demographic. In addition, some demographics may be more likely to use non-Google search methods.

Users that favor Ecosia over Google might be attracted to your site if the long-term viability of your product or service is a top priority or if your business is committed to environmental concerns.Search Engine SEO: Yahoo! 2023

Search Engine SEO: Yahoo! 2023

Search Engine SEO: Yahoo! 2023
Search Engine SEO: Yahoo! 2023

DuckDuckGo may be more appealing to your target audience if they value protecting their privacy while online.

In Google Analytics, you can see what percentage of your traffic comes from different search engines if you go to All Traffic > Channels > Organic and then click on the source view.

While Google will still make up the majority, you may find that other search engines send you a significant number of visitors.

Search Engines Still Drive Significant Traffic

Even though non-Google search engines have a tiny fraction of the market, the traffic they send isn’t anything.

Internet Live Stats reports that Google performs over 8.5 billion daily searches, or over 100,000 queries per second.

Other search engines receive around the following numbers of daily searches on average:

The amount of money made by Baidu: $5 billion.
Search Engine Results on Bing: 900,000,000
About 133 million people use Yahoo each month.
Searches on DuckDuckGo: 99,000,000
Without even considering the traffic of the most miniature search engines like Ecosia or Ask, the overall traffic represented by alternative search engines can be an enormous untapped potential.

Similarly, traffic from search engines other than Google is often more engaged and has a higher conversion rate, meaning that while fewer individuals are contacted, those who are reached are more likely to become a lead or make a purchase.

search engine engagement and conversions
search engine engagement and conversions

SEO Strategies for The Biggest Alternative Search Engines

Although not every company needs to worry about search engine optimization (SEO) for non-major search engines, it is essential to understand how to best approach each algorithm to maximize your ranks if your target audience utilizes these tools.

Here are the top tactics for using Bing, Yahoo, and DuckDuckGo—three of the most popular non-Google search engines.

Search Engine SEO: Yahoo! 2023

Yahoo SEO

When it first debuted in 1995, Yahoo was the world’s most widely used search engine. However, Google quickly eclipsed Yahoo’s popularity.

While it barely accounts for 3% of the worldwide search market, it is still widely used among Mozilla Firefox devotees and the general public in Japan and Mexico.Search Engine SEO: Yahoo! 2023

Yahoo SEO
Yahoo SEO

Yahoo is now “powered in part by Bing,” even though the two search engines do not always produce identical results for the same queries.

In general, it is significantly easier to attain a high rank on Yahoo than on Google. Compared to Google, Yahoo does not update its algorithm nearly as regularly.

Like Bing, Yahoo puts a far greater emphasis on on-page SEO and considerably less on user interaction signals. As a result, you may need to make more effort to incorporate exact-match, long-tail keywords.

However, it would be best to emphasize technical SEO efforts like reducing page load times, maintaining a sitemap, and repairing 404s because Yahoo still considers user engagement signals.

Brands with more likes follow, and shares rank higher in Yahoo’s SERPs, while the impact of social media signals on Google rankings is minimal at best.

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